Strategic Advisory Group

Strategic Advisory Group, a division of ALHI, provides customized management and strategic advising to member hotels, customers and preferred partners. The overall goal of this service is to assist organizations and individual professionals through targeted training, interaction and programming, aligning with ALHI’s core values to provide value and deeper engagement with the membership.

Dr. Lalia Rach is a renowned industry leader, best known for her career in higher education as the founding Dean of the Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at New York University. She managed her own consulting business, Rach Enterprises, for more than a quarter century advising clients at companies including MGM Resorts International, BWH Hotel Group, Visit Dallas, SCCMPI and Red Roof Inn. Her success as a consultant is directly attributed to what she calls an "uncommon sense" approach to deliver genuine ideas that challenge tradition.

She is the author of “Managing the Book on You: Rewriting Your Leadership Story.” Buy now.

Dr. Lalia Rach

Dr. Lalia Rach

   Specialized Offerings 

  • Advisory and Executive Board Facilitation
  • Keynote Speech
  • Convention Emcee
  • Executive Coaching
  • Project Work

Armine Terzyan

Armine Terzyan

 Specialized Offerings

  • Reporting Analysis 
  • Systems Analysis Health Check
  • System Review and Selection

Neen James

Neen James

Specialized Offerings 

  • Luxury Leadership Keynotes
  • Executive Strategy and Mentoring
  • Attention and Productivity Programs
  • Strategic Planning and Ideation Facilitation

Karen Richardson

Karen Richardson

   Specialized Offerings 

  • Assimilating New Leaders
  • Improving Team Effectiveness
  • Enriching the Employee Experience
  • Executive Assessment & Coaching
  • Custom Talent Solutions

Heather Hansen O'Neill

Heather Hansen O'Neill

Specialized Offerings 

  • Sales Team Performance Assessments
  • Group and Individual Coaching
  • Conference Panel Facilitation
  • Leadership Strategy & Communication
  • Keynote Speech

Eric Rozenberg

Eric Rozenberg

 Specialized Offerings 

  • Acquisition Entrepreneur
  • Small Business Strategy Consultant
  • Thought Leadership
  • Business Owners Group Coaching

Sue Hershkowitz-Coore

Sue Hershkowitz-Coore

 Specialized Offerings 

  • Customized Email Sales Training and Workshops
  • Persuasive Skills Training for New Hires
  • Communication Skills Facilitation and Workshops
  • In-depth Sales Training