Strategic Advisory Group, a division of ALHI, provides customized management and strategic advising to Member hotels, customers and preferred partners. The overall goal of this service is to assist organizations and professionals through targeted training, interaction and programming, aligning with ALHI’s core values to provide value and deeper engagement with the membership.

Dr. Lalia Rach is a renowned industry leader, best known for her career in higher education as the founding dean of the Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at New York University. She managed her own consulting business, Rach Enterprises, for more than a quarter century advising clients at companies including MGM Resorts International, BWH Hotel Group, Visit Dallas, SCCMPI and Red Roof Inn. Her success as a consultant is directly attributed to what she calls an "uncommon sense" approach to deliver genuine ideas that challenge tradition.

She is the author of “Managing the Book on You: Rewriting Your Leadership Story.” Buy now.